The web is all “atwitter” about the latest big change to the the Google Algorithm. Starting Tuesday, April 21, 2015 Google will begin to weigh a site’s “mobile friendliness” when it comes to rankings – and will penalize sites that are not mobile friendly.
Right now it looks like Google will penalize your site’s ranking for not being mobile-friendly if a visitor is trying to search for you using a mobile device. This makes sense – I know that when I’m searching on my smartphone and I click on a site that’s NOT mobile-friendly it’s not only annoying, but I peg that company as being “out of date” since they never spent the time to update their site. So I personally would prefer that Google (or any search engine) would show me results that are relevant and readable based on the device I’m using.
More and more users are moving to mobile devices when they’re online – especially for search – so it makes sense (no matter WHAT Google is doing) to have a great, mobile-friendly site. In fact, if you’ve been on the fence about an upgrade to your website, maybe now is the time to consider pushing that redesign to the top of your to-do list.
Wondering if your website is Mobile Friendly? Here’s a useful Google Webmaster Tool to help you find out: Click Here to Test Your Website.